london office: mezzanine floor international house,
1 st katharine's way, london, E1W 1UN
sectors
system minds operates globally across some of the most competitive sectors. Our seamless movement across sectors has come about through our deep understanding of user behaviour, how users consume and publish information across channel and device, whether that be applying for a credit card, or sharing their latest holiday photos.
Understanding a users overall behaviour and gaining an appreciation that a user can in one day apply for a credit card, book a flight, read the latest news, and have an IM conversation enables us to design and deploy experiences that are well thought out and built upon the best practices across each sector.
As well as working directly within each sector on specific initiatives and projects, we also provide holistic advisory services on best ways to manage and deploy creative teams. The key objectives being to reduce task duplication, improve decision accountability, streamline internal and external collaboration, enhance customer testing and simulation, and finally to improve business/technology hand-off.
finance:
Working across secure or non-secure areas, we have extensive experience designing applications and web experiences for institutions in Europe and America. We have considerable experience working on simple application processes, websites, and communication campaigns through to highly complex wealth management applications, derivative-trading systems, customer servicing portals and data presentation layers.
sports & media:
We have worked extensively in the sports and media marketplace, particularly focusing on how best to present complex information in a relevant and engaging way. Our aim is to demonstrate how the optimal presentation of data and services can provide further opportunity to generate value through cross and up sell opportunity forming part of both tactical and strategic initiatives.
technology & software:
Working with some of the worlds leading software vendors we assist them in the design of new applications and the re-design of their existing applications. Our activities include extensive customer simulation, information analysis, and asset / experience deployment techniques allowing our clients to make the most of white labelling opportunities.
travel & tourism:
In a market where conversion is key, we deploy many of our financial services techniques where conversion is equally as important. We work with our clients on how to present location specific information in the correct format based on device and channel, and how and when to introduce conversion triggers to enrich and assist a users journey. Conversion paths and complex experience builders are just one of our
specialist areas.
automotive:
We have worked with a number of leading brands across a range of communication, servicing and loyalty initiatives. Applying our experience of secure service based sites, micro applications and loyalty, we have been able to develop fully integrated experiences containing elements such as car configurators, finance calculators, document repositories and merchandise shops.
retail:
Working for a range of retailers from national supermarkets through to global clothes brands, we have been able to apply our knowledge of user behaviour to create a truly relevant digital experience across their full range of digital activity. Our focus is on understanding what works well offline and creating a mirror digital experience that compliments, whilst at the same time further engages. Conversion, loyalty, cross/up sell strategy are key components of our work in this sector.
